Reading David F. Carr’s article on TheBrainYard.com about the fact that CIOs need to be more social got us thinking about whether or not executives should be active participants in certain emerging areas of business. (http://www.informationweek.com/thebrainyard/news/strategy/232800336/why-cios-must-be-more-social?pgno=1) To fully understand something, should you be an active participant in it?
We all know social media is not going anywhere. It’s more important than ever, and will dictate the future of how the Internet evolves to a great degree. However, fully engaging in the world of social media can be very tough for people who have a high degree of responsibility. How on earth do you carve out the time to devote to it? And where do you start building a presence? Facebook? Twitter? Flickr? YouTube?
At the same time, it makes sense that a CIO should find the time to engage in the social world. Whether it’s managing a Twitter handle or writing a blog, it gives the executive a first-hand glimpse of the importance of the types of collaboration that can happen via social media, both inside and outside an organization. So, when marketing or internal communications demands money be devoted to it, the CIO truly understands that need. It also does a really important thing for CIOs of consumer product companies—it makes the brand more human.
Do you find time to actively participate in social media, either inside or outside your organization? If not, why not? Do you feel it’s a good investment of your time?