Will You Give Up Your iPhone For a New BlackBerry?
Posted by Nelia Marchand on Tue, Feb 07, 2012 @ 09:52 AM
Have you noticed an increasing number of people using iPhones, Android phones and iPads in business settings? Of course you have! But, doesn’t it seem like just yesterday when everyone was complaining of thumb strain from endlessly emailing on their BlackBerries? For some businesses with greater security needs, like financial services companies or government agencies, BlackBerry is still the device du jour. But for an increasing number of SMBs, BlackBerries are rapidly going the way of the dodo. IT is becoming better equipped to support iPhones and Android phones, and their ease of use makes the end user happy.
However, Research in Motion (RIM), the maker of the BlackBerry platform, has a newly appointed Chairwoman and CEO and they are determined to claw their way back into relevance, and into your hands. RIM has bumped up their release of the BlackBerry 10 platform, as well as two new tablet computers, to September 2012. In order for RIM to return to its former glory days, “the company badly needs to storm back into the smartphone market with an Android- and iPhone-killer,” says Eric Zeman in his Information Week Mobility blog (See full story here: http://www.informationweek.com/news/mobility/smart_phones/232400449
Is it too late? Can BlackBerry innovate their way past Apple and Google? What would BlackBerry have to do to get you to use one again?