Whether you operate a small- or large-size business, having an effective customer relationship management (CRM) solution is crucial to managing and maintaining your customer and/or client relationships. The most popular solutions on the market today are cloud-based systems, which are extremely easy to maintain and upgrade.
If you are in the market for a new system, there are a number of considerations regarding purchasing/implementation. Salesforce.com has published a very useful white paper detailing the top ten questions your organization should confront before investing in a CRM solution. From understanding how to nurture the entire customer life cycle, to making it easy to utilize the system from a variety of locations and through a variety of applications, to enhancing the way marketing utilizes sales data, this white paper is a great primer for those on the hunt.