Internal Social Networks: To Use For Everything Or Not?
Many large companies have deployed internal social networks in an attempt to move employees toward a more collaborative work style. And although social networks can be very useful, they’re not necessarily the best way for employees to communicate about certain topics. The Brain Yard put together their list of the top seven business tasks that don’t work on social networks. Here are a few:
- Using a ghost writer for the CEO. Employees will know if it’s not the authentic voice of the head of the organization, and can lose faith that that person actually cares enough to engage.
- Brainstorming in the unwieldy world of social can be difficult and potentially misinterpreted. Better to utilize this in a more controlled environment.
- Negative feedback. Just remember that everything you write has the potential to be misinterpreted. Now multiply that by the 2500 people in your business social network and you can see how reprimands are problematic to reveal in such a forum.
Read on for additional tasks that should stay away from social.