Take a moment and really think about your website. Is it easy to use? Intuitive? Aesthetically pleasing? Does it give users an easy way to find the information they need?
Those are just a few of the basic elements taken into consideration when designing a website. However, the ever-changing nature of technology means there are always new issues with which to grapple. Because the web is a major profit center for many businesses, the quest to constantly improve the customer experience is absolutely key.
Today, it’s not enough to give users a pretty site with good information. You have to customize it to their needs—their devices, location, social networks, and more. You have to plan ways to have truly open dialogue with them, not just a one-way push conversation. And in order to maintain profitability, you have to be sure to measure interactions effectively.
IBM has started a new service called Project Northstar, which aims to help clients create the kind of differentiated web experiences that keep your customers engaged and happy. Download their white paper for more information.