Bredy Network Management Corporation Blogs

BNMC has been serving the Andover area since 1988, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

What\'s It Mean When Online Traffic is Concentrated to a Handful of Apps?

What\'s It Mean When Online Traffic is Concentrated to a Handful of Apps?

The Internet is always changing, and anyone who has been using it for a while has experienced this change for themselves. While it might be strange to think about, the latest statistics have proven that the current changes to the Internet are some of the most significant--especially for businesses. “Online business as usual” will be significantly different moving forward.

Forrester issued a report that claims Internet users spend about 85 percent of their time on mobile devices with applications, while about 15 percent is spent in the web browser itself. This shift mainly started around the beginning of 2014. The shift happened when people began accessing the Internet primarily through mobile apps and devices rather than through desktop computers.

In other words, people aren’t spending as much time sitting in front of their desktops, and are instead switching to browsing the Internet on their mobile devices. While this might seem like a good enough reason to shift your online efforts to mobile apps, another claim from Forrester suggests you should do the opposite. This is because people spend 85 percent of their time on mobile devices are using only five apps, including the most popular apps of them all: Facebook and Google.

While Net Neutrality is under fire by legislation influenced by special interests, the suggestion that most of the computing going on is through a small number of applications tends to prove that the freedoms we enjoy online are threatened. The reason: only a handful of companies own these popular mobile apps, which would put all of the power in the hands of a select few, completely changing and controlling the current state of things. Business2Community describes it like this: “This reality on the commercial web is now being revealed as we are witnessing the rise of a duopoly. Google and Facebook. Today 90 percent of all advertising growth on digital is coming from these two companies.”

All of these changes don’t necessarily change the fact that you’ll be able to use the Internet to create your personal or professional image. You’ll still have websites, forums, email, and all of the things that users have seemingly taken for granted. It’s just the fact that nobody will listen to what you have to say without Facebook and Google to send users to your website. It’s also important to take into account that online content isn’t always created specifically for mobile, so if you fail to jump on this bandwagon, you are sure to lose influence as the Internet changes and evolves.

Sir Tim Berners-Lee, the creator of the World Wide Web, saw a vision of a utopia where the world was changed for the better by the Internet. He described the web as “an open platform that would allow everyone, everywhere to share information, access opportunities, and collaborate across geographic and cultural boundaries.” Anyone who uses the Internet today probably cannot see what Berners-Lee was talking about.

To a business owner, this continuous change represents a thrilling challenge that you have to overcome in order to succeed. In a way, it’s not so different from any other technology that your business relies on. Technology changes suddenly and unexpectedly, and it’s up to you to ensure that such changes don’t end your business. To learn more about how you can take preventative measures against unexpected changes in your IT infrastructure, reach out to us at 978-482-2020.



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Saturday, 22 July 2017
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Subscribe to Our Blog!

Mobile? Grab this Article!

Qr Code

Tag Cloud

Security Tip of the Week Best Practices Cloud Technology Email Hackers Privacy Hosted Solutions Malware Internet Business Computing Computer Business Google Windows Windows 10 Microsoft IT Services Data App Hardware Ransomware Innovation Software Saving Money Smartphone Productivity Business Continuity IT Support Internet of Things Data Management Efficiency Backup Managed IT Services Data storage Small Business Settings Phishing Mobile Devices Gmail Office Tips Network Security Big Data Robot Google Drive Cloud Computing Facebook Upgrade Analytics Risk Management IT Support Artificial Intelligence Unified Threat Management Managed IT Services Money Network Monitors Save Money Outsourced IT Chrome Hosted Solution Server Miscellaneous Workplace Tips Apple Mobile Device YouTube communications Social Media Telephone Systems Browser Passwords Smartphones LiFi Managed Service Provider Productivity End of Support Administration Android Content Filtering Cybersecurity Network Congestion Hacks Hard Disk Drive Google Wallet IT solutions Time Management Business Growth Cabling Computers Password Drones How To Running Cable Microsoft Office Hacker Buisness Infrastructure Display Virtual Desktop Firefox Laptop Digital Payment Outlook Deep Learning Alt Codes Encryption Disaster Maintenance Budget Spam Humor Bring Your Own Device Typing Downtime Uninterrupted Power Supply Current Events IBM Computer Care Automation Mouse Wireless Gadgets Virtual Reality Cryptocurrency Going Green Bandwidth Corporate Profile Training Communication Customer Relationship Management Apps Halloween Users Automobile SaaS Storage Bitcoin Dell Printing Education WannaCry Office 365 Writing Remote Monitoring Legal Scary Stories Google Maps Dark Data Windows 8 Website Data loss Retail IT Management Unified Communications Sports Disaster Recovery Alert Customer Service desktop Computing Digital The Internet of Things Politics Office Quick Tips Vendor Management Operating System Firewall Collaboration VoIP Social Word Information Technology WiFi Spyware Cybercrime Social Engineering VoIP Best Practice Marketing File Sharing Solid State Drive Employer-Employee Relationship Safety Avoiding Downtime Google Docs G Suite Crowdsourcing Cortana CrashOverride Supercomputer Botnet Wi-Fi Motion Sickness Taxes Government Virtualization IT Budget Machine Learning Computer Repair IT Consultant BYOD User Tips Mobile Device Management Relocation How To Health Meetings Cleaning Work/Life Balance Black Market Mobile Computing Private Cloud Webcam Electronic Medical Records Law Enforcement Twitter Upgrades Error Point of Sale Ben McDonald shares Gadget Remote Computing 3D Printing Paperless Office Staffing Unsupported Software Administrator Web Server Processors Update what was your? GPS Holiday Mobile Data Business Management Cameras Recovery Tracking CCTV Samsung Chromebook Document Management Tech Support Physical Security Notifications Emoji Identity Theft Websites Personal Information Travel

Sign up for our Newsletter!

  • Company Name *
  • First Name *
  • Last Name *

      What Our Clients Say

      • BNMC has provided us with nothing less than outstanding service and results for all of our IT needs for the past few years. Every member of their staff is professional, knowledgeable, friendly and eager to solve any problem...
      • 1
      • 2
      • 3