BNMC Blog

Your Business Can Take Advantage of Black Friday Deals, Too

Your Business Can Take Advantage of Black Friday Deals, Too

Black Friday: it’s the name given to the unofficial first day of the holiday shopping season, and is associated with the generally unparalleled deals on consumer products. Many consumers use this day’s incredible deals to justify spending their day buying (and often fighting over) a limited amount of goods. However, have you ever considered that Black Friday can also be a good day to both advance your B2B operations and take advantage of some deals yourself?

Boosting Your Service’s Perceived Value
If there’s a single concept at the heart of Black Friday, it’s maximizing the value that one gets out of a transaction. The less one can spend on a product, the better the deal. You can take advantage of a similar concept in your business as well, albeit a slightly modified one.

After all, an unfortunate side effect of discounts and price cuts is that these methods can sometimes make the brand itself seem cheaper and of lower quality. Naturally, this should be avoided. You don’t want to alienate potential clients when you’re trying to draw them in.

Instead, Black Friday is a good day for B2B businesses to embrace bundled deals and free add-on services. This way, you’re offering your bargain-hunting prospects increased value without potentially damaging your brand’s reputation, even unconsciously.

Black Friday for Your Business’ Benefit
Of course, why should your clients and prospects have all the fun on Black Friday--or, for that matter, Cyber Monday? Your business can easily also enjoy the benefits of this infamous day of deals.

For example, many suppliers and dealers will offer some invaluable deals on hardware and especially software solutions, as the profit margins on software allow for the deals on them to be much more generous to the purchaser. It may be invaluable to ask your vendors what kind of deals they plan to offer in a public forum, like social media. This way, they can see some benefit if they answer by piquing the interest of their other followers.

It may also be of benefit to have a ‘wishlist,’ of sorts, for you and your vendors to reference as you seek the best deals on particular items.

However, it is also important to consider that many Black Friday deals have caps, where you can only buy x-amount of a particular piece of equipment. This means that bulk purchasing a particular laptop to standardize your office may be out of the question--but if there’s a big-ticket item that your office only needs one or two of, or you need to restock some of the basics that your office uses regularly, Black Friday might be your best bet.

Of course, the term ‘Black Friday’ has grown to cover what is more or less a week-long period of sales and deals. This means that you have an increased opportunity to nurture your audience and send them through their sales process. The urgency that Black Friday lends to it may help encourage their decision-making at a faster-than-normal pace, allowing you to encourage more sales and services in less time.

Whether you’re on the selling or purchasing end of a transaction, BNMC is here to help. For assistance, give us a call at 978-482-2020.

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Thursday, October 18 2018

Captcha Image

Subscribe to Our Blog!

Mobile? Grab this Article!

Qr Code

Tag Cloud

Security Tip of the Week Technology Best Practices Cloud Email Privacy Malware Hackers Business Computing Internet Network Security Microsoft Software Computer Google IT Services Hosted Solutions Tech Term Business Mobile Devices Ransomware User Tips Smartphone Productivity Managed IT Services Small Business Android Backup Efficiency Hardware Browser Cloud Computing Innovation Windows Internet of Things Data Management IT Support Saving Money Data Recovery Business Continuity Communication Windows 10 Cybersecurity Data Backup Managed IT Services Data App Encryption Windows 10 Passwords Microsoft Office Facebook Server Business Management Remote Monitoring Gmail Artificial Intelligence Network IT Support Money Disaster Recovery Office 365 Employer-Employee Relationship Smartphones Productivity Chrome Tip of the week Managed Service Provider Upgrade Phishing Workplace Tips Infrastructure Analytics Vulnerability communications Applications Word Outsourced IT Website Office Tips Data storage Government Big Data BYOD Settings Google Drive Bandwidth Content Filtering Antivirus Miscellaneous YouTube Save Money Robot Risk Management Maintenance Social Media IT Management Business Technology Business Intelligence End of Support Server Management Virtual Private Network Virtual Reality Touchscreen Laptop Wireless The Internet of Things Company Culture Spam Computing Outlook WiFi SaaS Operating System LiFi Mobile Device VoIP Holiday Managing Stress Hosted Solution Paperless Office Administration Two-factor Authentication Avoiding Downtime Mouse Alert Scam Display Data loss Unified Threat Management HIPAA Users Apple Telephone Systems desktop Vendor Management Monitors Storage Mobile Security VPN Firewall Data Security Automation Information Compliance Co-Managed IT Document Management Spyware Legislation Hotspot Internet Exlporer Buisness Hacker Uninterrupted Power Supply Safety Microsoft Excel IT Technicians Optimization Virtual Desktop Onboarding Computer Care IBM SharePoint Connectivity Sports Deep Learning File Sharing Solid State Drive Quick Tips Techology Modem FinTech Remote Computing Managed IT Smart Technology Staff Leominster Slack How To Lenovo Regulations Content Identity Theft Network Congestion Statistics Tablet Language Value Alt Codes Mail Merge Blockchain Mirgation Recycling Digital Signage Training Corporate Profile Downloads IoT Bring Your Own Device Monitoring Social Hard Disk Drive Wi-Fi VoIP Unified Threat Management Cookies MSP Automobile Budget Writing Shortcut Distributed Denial of Service Augmented Reality K-12 Schools Firefox Superfish Social Networking Cybercrime Streaming Information Technology Computers Bluetooth Comparison Computing Infrastructure Professional Services Downtime Typing Humor Dell Address Permissions Chatbots eWaste Troubleshooting Current Events WannaCry Dark Data Update Marketing Star Wars Best Practice Cabling Wearable Technology Network upgrade Spying User Error Gadgets Nanotechnology Development Google Maps Retail Patch Management Managed IT Service Customer Relationship Management Politics Motherboard Cables Apps Specifications Alerts USB Analysis Cryptocurrency Identity Continuity IT solutions Going Green Customer Service Heating/Cooling Multi-Factor Security Fraud Cost Management Google Docs Break Fix Smart Office Employee-Employer Relationship Education Hacks Time Management Printer Screen Reader Halloween Charging Office Samsung Tech Support Networking Wires Google Wallet Digital Payment Search Black Friday Licensing Dongle Managed Service Bitcoin Emergency Solar LED Printing Digital Chromebook Servers Google Calendar Assessment Business Growth Disaster Dark Web Work PowerPoint Password Network Management Access Control Smart Tech Scary Stories Collaboration Legal Social Engineering Websites Router Running Cable Voice over Internet Protocol Unified Communications Drones Cyber Monday Cooperation Service Level Agreement Windows 8 Upgrades Gadget Emoji Webcam Crowdsourcing Mobile Device Management Personal Information Botnet Error 3D Printing Cortana Point of Sale Ben McDonald shares Mobile Computing Travel G Suite Machine Learning Processors Unsupported Software Supercomputer CrashOverride Virtualization Staffing Motion Sickness Taxes Computer Repair Relocation Administrator Mobile Data IT Budget Web Server what was your? How To Work/Life Balance Printers GPS Recovery IT Consultant Health Private Cloud BDR Black Market Cameras Law Enforcement Tracking Meetings Notifications Cleaning Electronic Medical Records Regulation CCTV Physical Security Twitter

What Our Clients Say

  • BNMC has provided us with nothing less than outstanding service and results for all of our IT needs for the past few years. Every member of their staff is professional, knowledgeable, friendly and eager to solve any problem...
  • 1
  • 2
  • 3