Signs It’s Time for Customer Relationship Management

Signs It’s Time for Customer Relationship Management

In order for a business to succeed, it needs to create the proper relationships with a variety of parties. From their clients and customers, to their vendors, to other businesses they work with, the average business has a lot of contacts they need to manage - which is why a Customer Relationship Management (CRM) application is so valuable.

Let’s go step-by-step and examine a few different scenarios that a CRM can help you avoid.

1. Communication Issues

Communication is critical, regardless of the business in question. Take a few minutes to consider how much communication is likely happening in your business, and the issues that could get in its way.

Naturally, a lot of this communication is happening between your business and your clients. Look at it from their perspective for a moment - have you ever worked with a business that, if you were to reach out to different departments, you would have to repeatedly provide them with the same information? Not to confirm it, but actually give it to them for their department’s records?

It can be a real pain to have to do so - and doesn’t exactly give the business your vote of confidence, does it? Internally, communication is crucial to keep information spreading appropriately, so all involved people have access to the information they need, such as when a client was last called, and what was discussed. A CRM allows your employees to access this kind of information, allowing them to provide a better service and generate a better impression.

2. Overlooked Opportunities

Based on the products and services that a given business offers, they may work with the same clients over and over, or it may see a variety of different clients. However, there is one thing that they all share: each one of your clients and customers is seeking to have a given need or responsibility fulfilled, in a timeframe that is reasonable to them.

Therefore, part of your job is to spot these patterns and, as often as possible, use them to proactively meet (or prepare to meet) the expectations of the client.

A CRM can help, as you can use it to track your customers’ behaviors, identifying trends and timeframes as the data is captured. This allows you to anticipate the behaviors of similar clients and provide them with improved services. So, if Adam, Larry, and David all want to sign up for a given service after each of them experienced a similar event in their businesses, chances are pretty high that Paul will want to do the same. The CRM can help you predict when that will be, allowing you to prepare for it.

3. Business Disunification

When a business is first getting started, chances are pretty high that it will be pretty small, which allows it to fall into habits that aren’t going to work once it grows a bit. Notes scribbled on scrap paper and buried in someone’s desk drawer aren’t going to be much help to someone else who needs that information to properly do their job. By implementing a CRM, you can avoid this issue almost entirely.

Assuming that it is put to proper use, your CRM can become your company’s very own database on the people you work with, built up and referenced by everyone with access. In this way, it’s a crib sheet that you can use to track your relationships and ensure that they are properly handled.

One more thing to think about - depending on the types of customers you do business with, you may fall under certain regulatory compliances. The GDPR, for example, empowers your customers to be able to request to be forgotten, which means you need to be able to thoroughly remove sensitive information you have on them. If you have been using spreadsheets across the company to manage your contacts, that it is going to be a lot harder to do. Most modern CRM systems have this in mind.

BNMC can help you put a CRM in place in your own operations. To learn more, or to schedule a consultation, call 978-482-2020 today!



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Tuesday, March 31 2020

Captcha Image

Subscribe to Our Blog!

Mobile? Grab this Article!

Qr Code

Tag Cloud

Tip of the Week Security Best Practices Technology Business Computing Productivity Privacy Cloud User Tips Microsoft Email Network Security Software Computer Hackers Malware Hosted Solutions Data Google Communication Business Efficiency Mobile Devices Small Business Workplace Tips IT Services Hardware IT Support Tech Term Data Recovery Internet Managed IT Services Backup Ransomware Innovation Cloud Computing Smartphone Upgrade Windows Smartphones Outsourced IT Android Miscellaneous Saving Money Mobile Device Data Backup Users Information Business Continuity Windows 10 Facebook Phishing Cybersecurity Social Media Office 365 Managed IT Services Network Microsoft Office Business Management Browser Server communications Disaster Recovery Windows 10 Passwords Internet of Things Data Management Remote Monitoring App Gmail VoIP Productivity Gadgets Word Vulnerability Apps Artificial Intelligence Quick Tips Infrastructure Encryption Chrome Managed Service Employer-Employee Relationship Virtual Reality VPN Access Control Analytics Website BYOD Applications IT Support Router Money Settings Tip of the week Managed Service Provider Company Culture Save Money YouTube Networking Remote Workers Risk Management Education Development Apple Storage IT Management Data Security Paperless Office Office Tips Government Virtual Private Network HIPAA Computers BDR Hacker Data storage Unified Threat Management Big Data Display Collaboration Firewall Maintenance Avoiding Downtime Robot Information Technology Antivirus Google Drive Employee-Employer Relationship Bandwidth Automation Content Filtering End of Support Managing Stress Search OneNote Remote Computing Data Breach Hard Disk Drive Windows 7 IT Business Technology SaaS Software as a Service Printing Social Network Server Management Wi-Fi Password Touchscreen Virtualization Laptop Managed IT Holiday Data loss The Internet of Things Tablet Mobile Security Telephone Systems Retail Alert desktop Outlook Business Intelligence iOS Spam Computing Downtime Operating System WiFi Two-factor Authentication Marketing Bring Your Own Device Vendor Management Social Monitors LiFi Managed IT Service Document Management Humor Customer Relationship Management Scam Chromebook Hosted Solution Best Practice Administration Break Fix Augmented Reality Wireless MSP Solid State Drive Mouse LED Identity Theft Threats Cryptocurrency Social Networking Migration Consulting Memes Black Friday Computing Infrastructure Professional Services Google Docs Emergency Chatbots eWaste Laptops IT solutions Going Green Servers Google Calendar Safety Star Wars PowerPoint Training Corporate Profile Gamification Dark Web Wearable Technology Network upgrade Automobile Mobility Batteries Hacks Network Management Nanotechnology Scary Stories G Suite Co-Managed IT Bitcoin Network Congestion Motherboard Cables Running Cable Dell Google Wallet Cyber Monday Alerts USB GDPR WannaCry Business Growth Identity Continuity Cabling Managed Services Provider Legislation Fraud Cost Management Buisness Onboarding COVID-19 Microsoft Excel Smart Office Virtual Desktop Print Toner Google Maps Myths SharePoint Writing Screen Reader Charging Sports Slack Hard Disk Drives Legal Content Huawei Windows 8 Techology Wires Messaging Unified Communications Drones Holidays Smart Technology Licensing Dongle Digital Signage Data Warehouse How To Lenovo Dark Data Update Solar Entertainment Vendor Distribution Statistics Assessment Mail Merge Blockchain Work Shortcuts Mobile Management Mobile Device Management Downloads Smart Tech Monitoring Solid State Drives Deep Learning Service Level Agreement Politics Streaming Digital Payment Processor VoIP Unified Threat Management Voice over Internet Protocol Employee-Employer Relationships Payment Card Shortcut Distributed Denial of Service Cooperation Troubleshooting Business Analysis Digital Alt Codes Firefox Superfish Customer Service Compliance Cybercrime Disaster Hybrid Cloud Logistics Bluetooth Comparison Hotspot Internet Exlporer Work/Life Balance Address Permissions IT Technicians Optimization Private Cloud Security Cameras Profiles Office Connectivity Samsung Spying National Security Staff Leominster Tech Support Human Error Memory User Error Modem FinTech Analysis Students Budget Inventory Patch Management Virus Spyware Typing Regulations Scalability Uninterrupted Power Supply Conferencing Asset Management Specifications Language Value Mirgation Recycling File Sharing Managed Services Utility Computing Current Events Heating/Cooling Multi-Factor Security Social Engineering IoT Computer Care Updates IBM K-12 Schools Websites Device Reducing Cost Time Management Printer Cookies Halloween Mixed Reality Shadow IT Emoji Point of Sale Ben McDonald shares Upgrades Gadget Travel Crowdsourcing Personal Information Botnet Supercomputer Financial CrashOverride Cortana 3D Printing Motion Sickness Staffing Machine Learning Administrator Processors Taxes IT Budget Web Server what was your? Unsupported Software GPS Remote Work Computer Repair Relocation Regulation IT Consultant Cameras Mobile Data Tracking Recovery Meetings How To Health Mobile Computing Cleaning Black Market CCTV Printers Webcam Law Enforcement Electronic Medical Records Notifications Physical Security Error Twitter

What Our Clients Say

  • BNMC has provided us with nothing less than outstanding service and results for all of our IT needs for the past few years. Every member of their staff is professional, knowledgeable, friendly and eager to solve any problem...
  • 1
  • 2
  • 3