Spruce Up Your Business with Digital Signs

The modern office is a wonderland of incredible new technology solutions designed to augment both your employees’ and your visitors’ experience, and nowhere is this more true than with digital signage.

What is Digital Signage?
Unlike physical signs that contain information, digital signage systems allow your organization to dynamically display a varying amount of information or data to observers. This can include information such as office numbers or locations, current promotions or offerings, and even raw statistics that your employees can use to determine how productive they are being with their time and resources.

Digital Signage can be used both internally and externally, but the ultimate goal remains the same: to provide a dynamic, modern interface that consumers or users can interact with to learn more about your business. Here are some real world uses for digital signs:

• Displaying availability and events in conference rooms at a convention center.
• Displaying current hours of operation and contact information for a front desk.
• Advertising sponsors at public events and locations.
• Providing specials and promotions for businesses both inside and outside where there will be high foot traffic.
• Displaying pertinent news and alerts to residents, customers, or employees.
• Displaying KPIs and other employee metrics in employee areas.

To best use digital signage solutions for your business, be sure to pay attention to these three specific areas:

Think About the Platform
Your organization needs to determine where the information called by your digital signage comes from. In most cases, it’s simply a decision to call it from locally on your network or from the cloud. Either way, you want to make sure that your infrastructure is doing so as quickly and efficiently as possible. If you’re displaying the same content all over your office, a cloud-based interface with a dashboard can allow you to show similar (or even different) content to each of your signage interfaces.

Consider the Content
That being said, your digital signage solution won’t be valuable for your organization unless you know what you’re showcasing. This, of course, also depends on the intended purpose. If your employees are viewing it, perhaps you can include statistics that can help your organization be more productive. If you have visitors in your office, you can display various promotions or office locations to make sure they don’t get lost. Basically, if you can think it, digital signage can make it happen.

Identify Locations
Where would your digital sign be most effective and appropriate? We think it’s safe to say that one at the entrance is probably the most effective, but wherever you decide to place a digital sign, have a strategic purpose for it. Think about how signs directing visitors can be placed so that they can naturally be followed by anyone who visits. Basically, you want signs to be in a place where there is a high amount of traffic so as to create the best visibility and increase the outcome of having them, whether it’s more for productivity or a more efficient guest experience.

BNMC can help your business determine the best platform, content, and location for your digital signage. To learn more, reach out to us at (978) 482-2020.