Tech Continues to Turn the Entertainment Industry on Its Head

Tech Continues to Turn the Entertainment Industry on Its Head

Admit it, technology is changing the way you “consume” media. Who of us hasn’t binged a show on a streaming media service while simultaneously looking up the backstory of every character on the show? Today, people want to consume content the way they want, when they want, and for as long as they want; and technology has a lot to do with it.

The most obvious shift that has been seen is the reliance on streaming media. For a decade, outfits like YouTube and Netflix have transformed the way that people want to access media. This has opened up a major market for content creators to get their content in front of audiences without having to depend on the major distributors. The breadth of media that is being created as a result of this access, is significantly shifting the way people think about the content they consume.

In the past, content creators had to go through distributors in order for anyone to see the content they had created. These distributors were in a nice position in the market. They could purchase or lease content, make deals with major advertisers and marketing organizations, and rake in all sorts of revenue. While there are still plenty of content distributors that do this, it is not as easy for them to take advantage of their position in the market today as content creators themselves are beginning to roll out their own paid services, offering them to customers online.

So as where media companies of the past relied on content scarcity to thrive, with so much consumable content being created, by so many different creators, it’s beginning to challenge the way that the traditional content distributor is viewed. Technology is driving this in these three ways:

Shift #1: Media is Being Seen on the Move: With mobile devices and wireless technology better than ever, many users have come to expect to consume major media on the go. In fact, according to Cisco, mobile computing will drive a quarter of all video traffic by 2021. With this boost in the mobile availability of streaming, more people will potentially be exposed to this on their mobile platforms.

One way this is happening is that many media companies are starting to roll out vMVPDs or virtual Multichannel video programming distribution services. This is providing users with options to get the content they want on the devices they will utilize the most. Services like Sling TV, DirecTV Now, and PlayStation Vue are revolutionizing the way people watch content. While the major media distributors continue to expand with their own MVPDs, it will be interesting to see if they can continue to dominate the market the way they have for decades of cable TV. On a related note:

Shift #2: Cord Cutters Are On the Rise: Cable companies have held all the cards in the cable game since its inception, but with the rise of streaming services created by content creators, more people are moving on from their cable packages. The pace at which this is happening is the most revealing variable, as cord cutting grew by 33 percent so far in 2018. So while there are 186 million U.S. adults watching cable services through cable, satellite, and telecom-provided pay TV services, there are 33 million cord cutters. This represents an increase of 3.8 percent, slightly more than 2017’s drop rate of 3.4 percent.

Shift #3: Data Will Fuel Content Creation: Media organizations collect a lot of data. This data, if used to do so, can give content creators and decision makers a more complete view of their audience. Behavioral analytics is now being used to find audience patterns inside unstructured data that is collected throughout a company’s service delivery. This will not only alter the advertising (allowing media companies to command more for advertising space), but also the content creation itself. Knowing what people want to see is a must; and, by creating shows they know people will like, it cuts down on the production costs of uncertainty. In the past, these companies would throw a bunch of shows at an audience hoping that one of them would stick.

These companies will also use the data they capture to improve the broadcast. Televised sports has been one great example of how networks are enhancing audience satisfaction through the use of technology. Not only do they use augmented reality to break down analysis, they also have begun to utilize mobile application development as a way to enhance the viewer’s engagement by providing them with real-time statistics and data visualization.

These big data initiatives, coupled with the increasing shift to Internet-hosted technologies to create and consume content, are working to change the way people are entertained. Are you someone that has been at the forefront of this technological shift? Do you think that traditional cable providers and telecoms will rein in the third-party content creators and win back their market share? Let us know in the comments section below.



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Monday, December 10 2018

Captcha Image

Subscribe to Our Blog!

Mobile? Grab this Article!

Qr Code

Tag Cloud

Security Tip of the Week Best Practices Technology Email Cloud Privacy Malware Business Computing Business Hackers Network Security Software User Tips Microsoft Google Computer Internet IT Services Tech Term Mobile Devices Hosted Solutions Efficiency Ransomware Small Business Smartphone Communication Managed IT Services Productivity Data Android Backup IT Support Windows Data Recovery Cloud Computing Internet of Things Browser Innovation Saving Money Business Continuity Hardware Data Management Windows 10 Productivity Microsoft Office Cybersecurity Workplace Tips App Business Management Data Backup Managed IT Services Upgrade Encryption Word Passwords Artificial Intelligence Server Gmail Facebook Windows 10 Remote Monitoring Office 365 Disaster Recovery Outsourced IT Analytics Smartphones communications BYOD Chrome Employer-Employee Relationship Managed Service Provider Mobile Device Phishing Network Tip of the week Money IT Support Infrastructure Website Vulnerability Applications Government Miscellaneous Big Data IT Management VoIP Company Culture Settings Data storage Users Robot Save Money YouTube Risk Management Antivirus Social Media Office Tips Managed Service Google Drive Maintenance Content Filtering Bandwidth SaaS The Internet of Things VPN Business Intelligence Access Control Information Data Security Server Management Apple Business Technology Holiday Education Wireless Virtual Private Network Storage Touchscreen Alert Quick Tips Display Managing Stress Paperless Office Monitors Vendor Management Development Two-factor Authentication Spam Computing Outlook Avoiding Downtime Data loss Automation HIPAA Operating System Unified Threat Management Scam WiFi End of Support LiFi Telephone Systems Mobile Security Employee-Employer Relationship Hosted Solution desktop Virtual Reality Administration Mouse Laptop Firewall Hotspot Internet Exlporer PowerPoint Apps Dark Web Compliance Cryptocurrency Network Management Connectivity IT solutions Going Green Document Management Spyware Cyber Monday Writing IT Technicians Optimization Mobility Google Docs Uninterrupted Power Supply Wi-Fi Computer Care IBM Legislation Computers Staff Leominster Co-Managed IT File Sharing Modem FinTech Hacks SharePoint Dark Data Update Language Value Onboarding Google Wallet Cybercrime Microsoft Excel Regulations Bitcoin Downtime Solid State Drive IoT Slack Printing Identity Theft Managed IT Smart Technology Retail Mirgation Recycling Business Growth Marketing Techology Training Corporate Profile Statistics Tablet Augmented Reality K-12 Schools Content Gadgets Legal How To Lenovo Politics Cookies MSP Password Downloads Customer Service Computing Infrastructure Professional Services Digital Signage Unified Communications Drones Automobile Mail Merge Blockchain Social Networking Windows 8 Hard Disk Drive Star Wars Monitoring Shortcut Distributed Denial of Service Office Samsung Chatbots eWaste Hacker Dell VoIP Unified Threat Management WannaCry Bluetooth Comparison Wearable Technology Network upgrade Streaming Deep Learning Halloween Cabling Firefox Superfish Tech Support Nanotechnology Mobile Device Management Chromebook Alerts USB Troubleshooting Google Maps Address Permissions Motherboard Cables Fraud Cost Management Spying Patch Management Managed IT Service Social Engineering Identity Continuity Alt Codes User Error Specifications Smart Office Human Error Bring Your Own Device Scary Stories Customer Relationship Management Websites Screen Reader Charging Analysis Heating/Cooling Multi-Factor Security Licensing Dongle Budget Running Cable Wires Social Assessment Information Technology Digital Payment Break Fix Safety Solar Typing Humor Buisness Time Management Printer Current Events Virtual Desktop Digital Search Black Friday Remote Computing Work Device Best Practice Sports Disaster Networking Smart Tech Servers Google Calendar Network Congestion Cooperation Service Level Agreement LED Collaboration Emergency Router Voice over Internet Protocol CCTV Processors Webcam Machine Learning Virtualization Unsupported Software Error Print Toner Point of Sale Ben McDonald shares Computer Repair Relocation Travel Mobile Data Recovery How To Work/Life Balance G Suite Supercomputer CrashOverride Health Private Cloud Staffing Black Market Motion Sickness Administrator Law Enforcement Taxes IT Budget Notifications Web Server what was your? Electronic Medical Records Mobile Computing GPS Twitter Physical Security Emoji Printers Upgrades Gadget BDR IT Consultant Crowdsourcing Cameras Regulation Tracking Meetings Personal Information Botnet Cortana 3D Printing Cleaning

What Our Clients Say

  • BNMC has provided us with nothing less than outstanding service and results for all of our IT needs for the past few years. Every member of their staff is professional, knowledgeable, friendly and eager to solve any problem...
  • 1
  • 2
  • 3