BNMC Blog

Tech Continues to Turn the Entertainment Industry on Its Head

Tech Continues to Turn the Entertainment Industry on Its Head

Admit it, technology is changing the way you “consume” media. Who of us hasn’t binged a show on a streaming media service while simultaneously looking up the backstory of every character on the show? Today, people want to consume content the way they want, when they want, and for as long as they want; and technology has a lot to do with it.

The most obvious shift that has been seen is the reliance on streaming media. For a decade, outfits like YouTube and Netflix have transformed the way that people want to access media. This has opened up a major market for content creators to get their content in front of audiences without having to depend on the major distributors. The breadth of media that is being created as a result of this access, is significantly shifting the way people think about the content they consume.

In the past, content creators had to go through distributors in order for anyone to see the content they had created. These distributors were in a nice position in the market. They could purchase or lease content, make deals with major advertisers and marketing organizations, and rake in all sorts of revenue. While there are still plenty of content distributors that do this, it is not as easy for them to take advantage of their position in the market today as content creators themselves are beginning to roll out their own paid services, offering them to customers online.

So as where media companies of the past relied on content scarcity to thrive, with so much consumable content being created, by so many different creators, it’s beginning to challenge the way that the traditional content distributor is viewed. Technology is driving this in these three ways:

Shift #1: Media is Being Seen on the Move: With mobile devices and wireless technology better than ever, many users have come to expect to consume major media on the go. In fact, according to Cisco, mobile computing will drive a quarter of all video traffic by 2021. With this boost in the mobile availability of streaming, more people will potentially be exposed to this on their mobile platforms.

One way this is happening is that many media companies are starting to roll out vMVPDs or virtual Multichannel video programming distribution services. This is providing users with options to get the content they want on the devices they will utilize the most. Services like Sling TV, DirecTV Now, and PlayStation Vue are revolutionizing the way people watch content. While the major media distributors continue to expand with their own MVPDs, it will be interesting to see if they can continue to dominate the market the way they have for decades of cable TV. On a related note:

Shift #2: Cord Cutters Are On the Rise: Cable companies have held all the cards in the cable game since its inception, but with the rise of streaming services created by content creators, more people are moving on from their cable packages. The pace at which this is happening is the most revealing variable, as cord cutting grew by 33 percent so far in 2018. So while there are 186 million U.S. adults watching cable services through cable, satellite, and telecom-provided pay TV services, there are 33 million cord cutters. This represents an increase of 3.8 percent, slightly more than 2017’s drop rate of 3.4 percent.

Shift #3: Data Will Fuel Content Creation: Media organizations collect a lot of data. This data, if used to do so, can give content creators and decision makers a more complete view of their audience. Behavioral analytics is now being used to find audience patterns inside unstructured data that is collected throughout a company’s service delivery. This will not only alter the advertising (allowing media companies to command more for advertising space), but also the content creation itself. Knowing what people want to see is a must; and, by creating shows they know people will like, it cuts down on the production costs of uncertainty. In the past, these companies would throw a bunch of shows at an audience hoping that one of them would stick.

These companies will also use the data they capture to improve the broadcast. Televised sports has been one great example of how networks are enhancing audience satisfaction through the use of technology. Not only do they use augmented reality to break down analysis, they also have begun to utilize mobile application development as a way to enhance the viewer’s engagement by providing them with real-time statistics and data visualization.

These big data initiatives, coupled with the increasing shift to Internet-hosted technologies to create and consume content, are working to change the way people are entertained. Are you someone that has been at the forefront of this technological shift? Do you think that traditional cable providers and telecoms will rein in the third-party content creators and win back their market share? Let us know in the comments section below.

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Wednesday, September 18 2019

Captcha Image

Subscribe to Our Blog!

Mobile? Grab this Article!

Qr Code

Tag Cloud

Tip of the Week Security Best Practices Technology Business Computing Cloud Email Privacy Computer User Tips Microsoft Network Security Malware Hackers Productivity Google Software Hosted Solutions Business Hardware Data Tech Term Communication Ransomware Internet Mobile Devices Small Business IT Services Efficiency Cloud Computing Data Recovery Smartphone IT Support Workplace Tips Backup Managed IT Services Android Saving Money Upgrade Windows Innovation Microsoft Office Users Social Media Business Continuity Information Office 365 Managed IT Services Data Backup Business Management Data Management Miscellaneous Outsourced IT Windows 10 Windows 10 Mobile Device Browser Smartphones Internet of Things Server Vulnerability Phishing Word App communications Gmail Cybersecurity Passwords Productivity Facebook Remote Monitoring Disaster Recovery Artificial Intelligence Encryption Network VoIP Chrome Infrastructure BYOD Apps Website Analytics Managed Service Save Money Employer-Employee Relationship Applications Virtual Reality Tip of the week Money IT Support Managed Service Provider Gadgets Google Drive Bandwidth VPN YouTube Content Filtering Access Control Maintenance IT Management Development Display Risk Management Education Apple Employee-Employer Relationship Quick Tips Office Tips Storage Robot Automation Big Data Paperless Office Router Hacker Data storage Settings Antivirus Government Unified Threat Management Company Culture Telephone Systems LiFi Augmented Reality Hosted Solution Holiday Networking desktop MSP Computers Virtualization Search Administration Managing Stress Retail Alert Collaboration Firewall Mouse Data Security Business Technology Server Management Document Management Virtual Private Network Touchscreen HIPAA Vendor Management Solid State Drive Monitors Wireless Printing Chromebook Tablet OneNote Laptop Mobile Security Hard Disk Drive The Internet of Things End of Support Business Intelligence Two-factor Authentication Downtime Avoiding Downtime Spam Computing Scam Outlook WiFi Bring Your Own Device SaaS Operating System Data loss Social Break Fix Shortcuts Mirgation Recycling Wi-Fi Budget Time Management Printer Monitoring Solid State Drives IoT Writing Streaming Processor K-12 Schools Information Technology Employee-Employer Relationships Cookies Typing Humor Digital Payment Black Friday Halloween Computing Infrastructure Professional Services Current Events Emergency Disaster iOS Social Networking Dark Data Best Practice Update Servers Google Calendar Digital Troubleshooting Business Analysis Dark Web Security Cameras Chatbots eWaste Network Management Spying National Security Star Wars Human Error Memory Wearable Technology Network upgrade Politics Analysis Students Nanotechnology Cryptocurrency Cyber Monday Scary Stories Alerts USB IT solutions Going Green Uninterrupted Power Supply Scalability Motherboard Cables Customer Service Google Docs Legislation Spyware Virus Office Hacks Samsung File Sharing Microsoft Excel Managed Services Identity Continuity Private Cloud Computer Care SharePoint IBM Updates Running Cable Fraud Cost Management Smart Technology Device Reducing Cost Buisness Smart Office Google Wallet Tech Support Techology Mixed Reality Screen Reader Charging Bitcoin Managed IT Sports Licensing Dongle How To Lenovo Migration Virtual Desktop BDR Wires Business Growth Statistics Identity Theft LED Threats Social Engineering Password Mail Merge Blockchain Laptops Solar Legal Training Downloads Corporate Profile PowerPoint Assessment Automobile Shortcut Distributed Denial of Service Mobility Batteries Work Unified Communications Drones Websites VoIP G Suite Unified Threat Management Data Breach Smart Tech Windows 8 Cooperation Service Level Agreement Firefox Superfish Dell Windows 7 Voice over Internet Protocol Bluetooth Comparison Co-Managed IT Safety Mobile Device Management Address Cabling Permissions Software as a Service Compliance Deep Learning WannaCry Onboarding GDPR Hotspot Internet Exlporer Patch Management Google Maps Managed IT Service Print Toner IT Technicians Optimization User Error Slack Hard Disk Drives Cybercrime Connectivity Remote Computing Huawei Marketing Staff Leominster Customer Relationship Management Messaging Modem FinTech Network Congestion Alt Codes Specifications Content Value Entertainment Regulations Heating/Cooling Multi-Factor Security Digital Signage Data Warehouse Language Processors Machine Learning IT Consultant Unsupported Software Cameras Meetings Tracking Computer Repair Relocation Cleaning Mobile Data CCTV How To Work/Life Balance Webcam Recovery Printers Health Black Market Error Law Enforcement Point of Sale Ben McDonald shares Notifications Travel Electronic Medical Records Physical Security Regulation Twitter Upgrades Gadget Emoji Supercomputer CrashOverride Financial Crowdsourcing Motion Sickness Staffing Administrator Myths Personal Information Botnet Taxes 3D Printing Web Server what was your? Cortana IT Budget Mobile Computing GPS

What Our Clients Say

  • BNMC has provided us with nothing less than outstanding service and results for all of our IT needs for the past few years. Every member of their staff is professional, knowledgeable, friendly and eager to solve any problem...
  • 1
  • 2
  • 3