Tech Continues to Turn the Entertainment Industry on Its Head

Tech Continues to Turn the Entertainment Industry on Its Head

Admit it, technology is changing the way you “consume” media. Who of us hasn’t binged a show on a streaming media service while simultaneously looking up the backstory of every character on the show? Today, people want to consume content the way they want, when they want, and for as long as they want; and technology has a lot to do with it.

The most obvious shift that has been seen is the reliance on streaming media. For a decade, outfits like YouTube and Netflix have transformed the way that people want to access media. This has opened up a major market for content creators to get their content in front of audiences without having to depend on the major distributors. The breadth of media that is being created as a result of this access, is significantly shifting the way people think about the content they consume.

In the past, content creators had to go through distributors in order for anyone to see the content they had created. These distributors were in a nice position in the market. They could purchase or lease content, make deals with major advertisers and marketing organizations, and rake in all sorts of revenue. While there are still plenty of content distributors that do this, it is not as easy for them to take advantage of their position in the market today as content creators themselves are beginning to roll out their own paid services, offering them to customers online.

So as where media companies of the past relied on content scarcity to thrive, with so much consumable content being created, by so many different creators, it’s beginning to challenge the way that the traditional content distributor is viewed. Technology is driving this in these three ways:

Shift #1: Media is Being Seen on the Move: With mobile devices and wireless technology better than ever, many users have come to expect to consume major media on the go. In fact, according to Cisco, mobile computing will drive a quarter of all video traffic by 2021. With this boost in the mobile availability of streaming, more people will potentially be exposed to this on their mobile platforms.

One way this is happening is that many media companies are starting to roll out vMVPDs or virtual Multichannel video programming distribution services. This is providing users with options to get the content they want on the devices they will utilize the most. Services like Sling TV, DirecTV Now, and PlayStation Vue are revolutionizing the way people watch content. While the major media distributors continue to expand with their own MVPDs, it will be interesting to see if they can continue to dominate the market the way they have for decades of cable TV. On a related note:

Shift #2: Cord Cutters Are On the Rise: Cable companies have held all the cards in the cable game since its inception, but with the rise of streaming services created by content creators, more people are moving on from their cable packages. The pace at which this is happening is the most revealing variable, as cord cutting grew by 33 percent so far in 2018. So while there are 186 million U.S. adults watching cable services through cable, satellite, and telecom-provided pay TV services, there are 33 million cord cutters. This represents an increase of 3.8 percent, slightly more than 2017’s drop rate of 3.4 percent.

Shift #3: Data Will Fuel Content Creation: Media organizations collect a lot of data. This data, if used to do so, can give content creators and decision makers a more complete view of their audience. Behavioral analytics is now being used to find audience patterns inside unstructured data that is collected throughout a company’s service delivery. This will not only alter the advertising (allowing media companies to command more for advertising space), but also the content creation itself. Knowing what people want to see is a must; and, by creating shows they know people will like, it cuts down on the production costs of uncertainty. In the past, these companies would throw a bunch of shows at an audience hoping that one of them would stick.

These companies will also use the data they capture to improve the broadcast. Televised sports has been one great example of how networks are enhancing audience satisfaction through the use of technology. Not only do they use augmented reality to break down analysis, they also have begun to utilize mobile application development as a way to enhance the viewer’s engagement by providing them with real-time statistics and data visualization.

These big data initiatives, coupled with the increasing shift to Internet-hosted technologies to create and consume content, are working to change the way people are entertained. Are you someone that has been at the forefront of this technological shift? Do you think that traditional cable providers and telecoms will rein in the third-party content creators and win back their market share? Let us know in the comments section below.



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Sunday, February 17 2019

Captcha Image

Subscribe to Our Blog!

Mobile? Grab this Article!

Qr Code

Tag Cloud

Security Tip of the Week Best Practices Technology Cloud Email Privacy Business Computing Malware Network Security Hackers Business Google Software Tech Term Productivity User Tips Computer Internet Microsoft IT Services Hosted Solutions Efficiency Mobile Devices Ransomware Communication Small Business Data IT Support Hardware Smartphone Android Backup Saving Money Innovation Managed IT Services Workplace Tips Business Continuity Browser Data Recovery Managed IT Services Windows 10 Windows Data Management Cloud Computing Internet of Things Cybersecurity Data Backup App Business Management Productivity Microsoft Office Server Mobile Device Vulnerability Gmail Artificial Intelligence Remote Monitoring Disaster Recovery Office 365 Encryption Passwords Windows 10 Outsourced IT Word Facebook Upgrade Phishing Analytics communications Users Information Website Network Infrastructure IT Support Money VoIP Smartphones BYOD Chrome Managed Service Provider Tip of the week Employer-Employee Relationship Applications Router Antivirus YouTube Save Money Paperless Office Robot Risk Management Company Culture Social Media Automation Access Control Data storage Office Tips Virtual Reality IT Management Government Big Data Maintenance Google Drive Bandwidth Settings Content Filtering Employee-Employer Relationship Display Miscellaneous Managed Service Education Apple Scam Storage Business Intelligence Vendor Management Monitors Printing Networking VPN End of Support Hacker Unified Threat Management Data Security Data loss Server Management Managing Stress Telephone Systems Business Technology Touchscreen Spam Computing Laptop Virtual Private Network desktop Outlook WiFi The Internet of Things Development SaaS Operating System Quick Tips Tablet Firewall LiFi Holiday Hosted Solution Computers Administration HIPAA Downtime Document Management Mouse Retail Alert Two-factor Authentication Wireless Gadgets Mobile Security Avoiding Downtime Hacks Voice over Internet Protocol Specifications LED Cooperation Customer Relationship Management Service Level Agreement Training Corporate Profile Office Samsung Bitcoin Compliance Heating/Cooling Multi-Factor Security Automobile Tech Support PowerPoint Google Wallet Hotspot Halloween Internet Exlporer G Suite Hard Disk Drive Laptops Optimization Printer Connectivity Break Fix Dell Chromebook Mobility Business Growth IT Technicians Time Management Password Modem Search FinTech Black Friday Cabling Co-Managed IT Legal Staff Leominster WannaCry Social Engineering Windows 8 Regulations Servers Google Calendar Google Maps Websites Onboarding Unified Communications Drones Language Scary Stories Value Emergency Software as a Service Mirgation Network Management Recycling Slack Running Cable IoT Dark Web Print Toner Safety Mobile Device Management Cookies MSP Cyber Monday Content Deep Learning Augmented Reality Buisness K-12 Schools Social Networking Virtual Desktop Legislation Digital Signage Computing Infrastructure Sports Professional Services Remote Computing Chatbots eWaste SharePoint Digital Payment Monitoring Star Wars Microsoft Excel Network Congestion Shortcuts Alt Codes Nanotechnology Managed IT Smart Technology Disaster Streaming Bring Your Own Device Wearable Technology Network upgrade Techology Digital Social Motherboard Statistics Cables Collaboration Wi-Fi Troubleshooting Budget Alerts How To USB Lenovo Writing Identity Continuity Downloads Spying Information Technology Fraud Cost Management Mail Merge Blockchain Virtualization Security Cameras Typing Humor Spyware Analysis Current Events Cybercrime Screen Reader Shortcut Charging Distributed Denial of Service Uninterrupted Power Supply Dark Data Update Human Error Best Practice VoIP Smart Office Unified Threat Management Bluetooth Wires Comparison File Sharing Marketing Licensing Firefox Dongle Superfish Computer Care IBM Solar Politics Apps Assessment Address Permissions Solid State Drive Managed Services Cryptocurrency Identity Theft IT solutions Going Green Smart Tech Patch Management Managed IT Service Customer Service Device Google Docs Work User Error Travel Health Private Cloud Black Market Supercomputer CrashOverride Law Enforcement Notifications Motion Sickness Electronic Medical Records Staffing Administrator Physical Security Taxes Twitter IT Budget Upgrades Gadget Web Server what was your? Emoji Crowdsourcing GPS Personal Information Botnet IT Consultant Entertainment 3D Printing Cameras Cortana Mobile Computing Meetings Tracking Machine Learning Cleaning Processors Unsupported Software CCTV Webcam BDR Computer Repair Relocation Printers Error Mobile Data How To Work/Life Balance Regulation Point of Sale Ben McDonald shares Recovery

What Our Clients Say

  • BNMC has provided us with nothing less than outstanding service and results for all of our IT needs for the past few years. Every member of their staff is professional, knowledgeable, friendly and eager to solve any problem...
  • 1
  • 2
  • 3