Tech Continues to Turn the Entertainment Industry on Its Head

Tech Continues to Turn the Entertainment Industry on Its Head

Admit it, technology is changing the way you “consume” media. Who of us hasn’t binged a show on a streaming media service while simultaneously looking up the backstory of every character on the show? Today, people want to consume content the way they want, when they want, and for as long as they want; and technology has a lot to do with it.

The most obvious shift that has been seen is the reliance on streaming media. For a decade, outfits like YouTube and Netflix have transformed the way that people want to access media. This has opened up a major market for content creators to get their content in front of audiences without having to depend on the major distributors. The breadth of media that is being created as a result of this access, is significantly shifting the way people think about the content they consume.

In the past, content creators had to go through distributors in order for anyone to see the content they had created. These distributors were in a nice position in the market. They could purchase or lease content, make deals with major advertisers and marketing organizations, and rake in all sorts of revenue. While there are still plenty of content distributors that do this, it is not as easy for them to take advantage of their position in the market today as content creators themselves are beginning to roll out their own paid services, offering them to customers online.

So as where media companies of the past relied on content scarcity to thrive, with so much consumable content being created, by so many different creators, it’s beginning to challenge the way that the traditional content distributor is viewed. Technology is driving this in these three ways:

Shift #1: Media is Being Seen on the Move: With mobile devices and wireless technology better than ever, many users have come to expect to consume major media on the go. In fact, according to Cisco, mobile computing will drive a quarter of all video traffic by 2021. With this boost in the mobile availability of streaming, more people will potentially be exposed to this on their mobile platforms.

One way this is happening is that many media companies are starting to roll out vMVPDs or virtual Multichannel video programming distribution services. This is providing users with options to get the content they want on the devices they will utilize the most. Services like Sling TV, DirecTV Now, and PlayStation Vue are revolutionizing the way people watch content. While the major media distributors continue to expand with their own MVPDs, it will be interesting to see if they can continue to dominate the market the way they have for decades of cable TV. On a related note:

Shift #2: Cord Cutters Are On the Rise: Cable companies have held all the cards in the cable game since its inception, but with the rise of streaming services created by content creators, more people are moving on from their cable packages. The pace at which this is happening is the most revealing variable, as cord cutting grew by 33 percent so far in 2018. So while there are 186 million U.S. adults watching cable services through cable, satellite, and telecom-provided pay TV services, there are 33 million cord cutters. This represents an increase of 3.8 percent, slightly more than 2017’s drop rate of 3.4 percent.

Shift #3: Data Will Fuel Content Creation: Media organizations collect a lot of data. This data, if used to do so, can give content creators and decision makers a more complete view of their audience. Behavioral analytics is now being used to find audience patterns inside unstructured data that is collected throughout a company’s service delivery. This will not only alter the advertising (allowing media companies to command more for advertising space), but also the content creation itself. Knowing what people want to see is a must; and, by creating shows they know people will like, it cuts down on the production costs of uncertainty. In the past, these companies would throw a bunch of shows at an audience hoping that one of them would stick.

These companies will also use the data they capture to improve the broadcast. Televised sports has been one great example of how networks are enhancing audience satisfaction through the use of technology. Not only do they use augmented reality to break down analysis, they also have begun to utilize mobile application development as a way to enhance the viewer’s engagement by providing them with real-time statistics and data visualization.

These big data initiatives, coupled with the increasing shift to Internet-hosted technologies to create and consume content, are working to change the way people are entertained. Are you someone that has been at the forefront of this technological shift? Do you think that traditional cable providers and telecoms will rein in the third-party content creators and win back their market share? Let us know in the comments section below.



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Friday, February 28 2020

Captcha Image

Subscribe to Our Blog!

Mobile? Grab this Article!

Qr Code

Tag Cloud

Security Tip of the Week Technology Best Practices Business Computing Privacy Productivity Cloud User Tips Email Software Microsoft Hackers Computer Network Security Hosted Solutions Malware Google Data Business Efficiency Communication Mobile Devices Small Business IT Services Tech Term Hardware IT Support Workplace Tips Internet Managed IT Services Ransomware Cloud Computing Innovation Smartphone Smartphones Upgrade Outsourced IT Backup Data Recovery Android Saving Money Mobile Device Windows 10 Facebook Miscellaneous Users Data Backup Information Windows Microsoft Office Business Management Server Phishing Social Media Business Continuity Cybersecurity Office 365 Browser Managed IT Services Internet of Things Data Management communications Network Windows 10 Passwords Productivity VoIP Gadgets Word Gmail App Vulnerability Remote Monitoring Quick Tips Infrastructure Chrome Apps Managed Service Artificial Intelligence Disaster Recovery Encryption BYOD Settings Managed Service Provider Tip of the week Save Money Analytics Virtual Reality Website Employer-Employee Relationship Access Control Applications VPN Money IT Support Router Unified Threat Management Company Culture Google Drive Display Content Filtering Bandwidth Collaboration Firewall Maintenance Development Apple Employee-Employer Relationship Avoiding Downtime Robot Education Storage YouTube Antivirus Automation Risk Management Networking Office Tips Hacker Data storage Government IT Management Data Security Paperless Office Virtual Private Network Big Data Computers LiFi Social Managed IT Retail Hosted Solution Alert Information Technology Humor Downtime Tablet Data loss Telephone Systems Marketing Administration Mouse Augmented Reality desktop MSP Managing Stress Vendor Management Two-factor Authentication Monitors Chromebook Managed IT Service Customer Relationship Management Scam Document Management Printing Wireless OneNote HIPAA Solid State Drive End of Support Password Remote Workers Break Fix Data Breach Search BDR Windows 7 Mobile Security IT Social Network Hard Disk Drive Software as a Service Laptop SaaS Computing The Internet of Things Business Technology Wi-Fi Outlook Server Management Business Intelligence Spam Bring Your Own Device Holiday Operating System Touchscreen WiFi Virtualization Budget Monitoring Solid State Drives Techology Staff Leominster Dark Data Update Shortcuts Mobile Management Smart Technology Modem FinTech Employee-Employer Relationships Cybercrime How To Lenovo Language Value Payment Card Typing Streaming Processor Statistics Regulations Hybrid Cloud Mail Merge Blockchain IoT Logistics Best Practice Politics Troubleshooting Business Analysis Downloads Mirgation Recycling Current Events iOS Spying National Security VoIP Unified Threat Management K-12 Schools Customer Service Security Cameras Profiles Shortcut Distributed Denial of Service Cookies Digital Payment Office Samsung Analysis Students Firefox Superfish Computing Infrastructure Professional Services Disaster Inventory Cryptocurrency Private Cloud Human Error Memory Bluetooth Comparison Social Networking Digital Scalability Conferencing Address Permissions Star Wars Asset Management Tech Support Google Docs Virus Chatbots eWaste IT solutions Going Green Nanotechnology Updates Halloween User Error Wearable Technology Network upgrade Hacks Managed Services Utility Computing Patch Management Social Engineering Google Wallet Mixed Reality Alerts USB Uninterrupted Power Supply Shadow IT Bitcoin Device Reducing Cost Specifications Motherboard Cables Spyware Migration Consulting Fraud File Sharing Cost Management Memes Business Growth Websites LED Threats Heating/Cooling Multi-Factor Security Identity Computer Care Continuity IBM Screen Reader Charging Legal PowerPoint Scary Stories Time Management Printer Smart Office Laptops Safety Unified Communications Drones Running Cable Licensing Dongle Windows 8 Mobility Batteries Black Friday Identity Theft Wires Emergency Assessment Co-Managed IT Buisness Servers Google Calendar Training Solar Corporate Profile Remote Computing Dark Web Automobile Smart Tech Deep Learning Onboarding GDPR Sports Network Management G Suite Work Network Congestion Mobile Device Management Managed Services Provider Virtual Desktop Slack Hard Disk Drives Cooperation Service Level Agreement Dell Print Toner Myths Cyber Monday Voice over Internet Protocol Messaging Hotspot Internet Exlporer Cabling Holidays Alt Codes Content Huawei Legislation Compliance WannaCry Writing Microsoft Excel Connectivity Google Maps Distribution Digital Signage Data Warehouse SharePoint IT Technicians Optimization Entertainment Vendor Web Server what was your? IT Budget Computer Repair Relocation GPS Mobile Data IT Consultant How To Work/Life Balance Cameras Recovery Meetings Health Tracking Printers Cleaning Black Market Law Enforcement CCTV Notifications Webcam Electronic Medical Records Physical Security Twitter Error Upgrades Gadget Emoji Crowdsourcing Point of Sale Ben McDonald shares Travel Personal Information Botnet Financial Regulation 3D Printing Cortana Supercomputer CrashOverride Processors Motion Sickness Machine Learning Staffing Administrator Unsupported Software Taxes Mobile Computing

What Our Clients Say

  • BNMC has provided us with nothing less than outstanding service and results for all of our IT needs for the past few years. Every member of their staff is professional, knowledgeable, friendly and eager to solve any problem...
  • 1
  • 2
  • 3